2023 Toyota Prius packs more power, but sales volume is down


As part of the redesign, Toyota is revamping the vehicle’s trim series in the U.S. from its current four offerings to three. The company is sunsetting the current generation’s base model L trim level — along with its lower price point — and making the LE the new base model at a starting price of $28,545, including delivery.

The Prius LE rides on 17-inch alloy wheels with wheel covers and features an 8-inch center-mounted touch screen and cloth seats. It comes standard with Toyota Safety Sense 3.0, the automaker’s suite of driving-assistance and safety technology. The smaller wheels help the LE achieve that 57 mpg combined fuel economy rating.

The mid-level Prius XLE adds 19-inch alloy wheels, a power driver’s seat, rain-sensing wipers, wireless charging and parking assist with automated braking. A larger 12.3-inch touch screen and fixed-glass roof are optional. The Prius XLE starts at $31,990, including delivery, but the larger wheels drop the combined fuel economy rating to 52 mpg.

The top-level Prius Limited gets the larger wheels and touch screen standard, as well as heated and ventilated seating, heated steering wheel and power liftback. The Prius Limited starts at $35,560, including delivery.

Electronic all-wheel drive is optional across the lineup for an additional $1,400, Toyota said, but so equipped drops the combined fuel economy rating in the LE to 54 mpg and to 49 mpg in the XLE and Limited models.

Configured with front-wheel drive, the net horsepower rating for the Prius is 194, while all-wheel-drive models deliver 196 hp from the engine and hybrid system combined.

The 2023 Prius, imported from Japan, is expected to arrive in U.S. dealerships in January.



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