It also stated that over 110 million viewers consumed the content on digital, making India one of the highest digital viewership markets for the FIFA World Cup.
The tournament garnered 40 billion minutes of watch time being clocked across Sports18 and JioCinema, which continued to be the No. 1 downloaded free app on iOS and Android throughout the tournament.
As reported earlier, the cumulative reach of 58 matches of the FIFA World Cup 2022 including the two quarter-finals stood at 47.4 million viewers. The average reach per match was 6.3 million viewers. Croatia vs Brazil Quarter Final rated 1.18 TVR to become the first match of the tournament to cross 1 TVR. It was also the most reached match of the tournament so far with 18.2 million viewers.
“We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated,” said Viacom18 Sports CEO Anil Jayaraj.
“This demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Boot winner Kylian Mbappe and FIFA World Cup and Golden Ball winner Lionel Messi join forces in the Ligue1.”
