The Covid-19 pandemic has made starting a business harder than ever. In fact, this is an unprecedented time for any business owner, much less a new business, to make it successful. One of the most difficult aspects of opening a new business is figuring out how to market your business successfully. Whether you have a brand-new small business or a large business, you may need help in marketing and hiring employees. Here are some tips for marketing your new Michigan business.
Create An Online Presence
You may have been so focused on getting your business off the ground that you haven’t really thought about what your business looks like online. Now more than ever–especially during the pandemic–you need to have a strong online presence that brings customers to your website and towards buying products or services from you. According to Detroit Internet Marketing, a digital marketing agency in Michigan, “getting found online is not always easy, but it does take a strategic approach no matter what size of company you have.”
First, you need to know that there are all kinds of marketing tools available for you to try, at a relatively low cost. You can create a potential client list, track purchases, and even send out thank you notes, sales notices, or new product information. Often, these marketing tools have free trial periods so that you can try them out.
Second, be sure that your website is professional-looking. Depending on your business, you will want to add photographs of your services or pictures of items you sell. You will also want to create a blog with helpful information for your customers.
Third, don’t neglect social media. You will want to create a Facebook page, Instagram, and Twitter pages for your company. Don’t just create a page and forget about it–you need to regularly add pictures, posts and information to your site. That way, your potential customers always have new information to look at.
About Google Searches
Customers will often use Google to search for information. If a customer in Michigan uses Google to search for information, you will want your business to appear close to the top of a Google search. There are keywords you may want to include in blog posts or articles on your website that will help draw customers to your site. If you do your research, your blogs, articles, and web posts will land you at the top of searches.
The Influx of Information
If you are lucky, you’ll want to get as much information about your new Michigan clients as possible. Ask potential customers to fill out the information, and keep this information handy. Increasingly, customers in Michigan–like customers in most of the United States–want businesses to personalize their customer service and add personal touches. Customers expect you to email them on their birthdays, for example.
Not only do customers expect you to add personal touches, but they will also expect you to email them promotions and discounts, especially if they are frequent customers. To many customers, this is their reward for continuing to do business with your new Michigan company.
The amount of information you have at your disposal can get overwhelming, so you are going to want to use tools to help you keep this information in order. There are many programs out there to help you manage this huge influx of information, and a simple search will lead you to tools that work best for you.
Showing Not Telling
One of the best ways to market your business and your products is to do videos or webinar presentations. The videos don’t have to be long and wordy, but they should be eye-catching. In the past, you would have needed to hire expensive videography equipment and a director. However, with a little knowledge, you can do your own videos. You can add videos to a YouTube channel, Facebook, or Instagram. Examples of videos or webinars would include introducing new products, how-to videos, or even a bit about the company and its workers. Videos have become increasingly popular, thanks to the success of social media outlets like Facebook, Instagram, and TikTok.
Lost?
When you open a new business in Michigan, you have a lot of things on your mind. You may be very familiar with your product or service, but not as familiar with marketing techniques. If you need information on marketing your business effectively, you may want to look for a marketing company to help you with your business. An effective marketing partner can make all the difference between business success and business failure.
