The Samsung Galaxy Z Fold and the Samsung Galaxy Z Flip in particular have redefined the smartphone market and have introduced foldables into the mainstream. What was once a niche and, frankly, experimental form factor now promises to change the way we use our mobile devices altogether. And Samsung is confident that foldables will be successful in this venture. In fact, Samsung believes that foldables will become the smartphone standard by 2025.
Samsung has also put in a lot of effort into making the Flip and the Fold more accessible by reducing the prices of the Z series over the years, offering special promotions to incentivize users to buy a foldable, and making repairs less costly.
For the most part, Samsung has been successful in its quest to make the Fold and the Flip a commercial success. The problem is that this is a typical example of the “big fish, small pond” phenomenon. Outside of China, Samsung is virtually unchallenged in the relatively small foldable segment of the smartphone market. This has led to a stagnation in terms of innovation, with each generation of the Fold and Flip bringing only incremental changes.
