Aldi is supporting local charities, foodbanks, and community groups across the UK through its Emergency Winter Foodbank Fund this Christmas. This will see the supermarket donate a huge £250,000 to help organisations as they prepare to face heightened demand on their services.
As the cost-of-living crisis continues to ravage Britain, charities supporting families across the country need Britons’ help now more than ever.
Aldi has announced it will do what it can to support organisations, which, in turn, support those who are most vulnerable in society.
The retailer’s fund builds on its successful partnership with community engagement platform Neighbourly, which enables all of Aldi’s 980 UK stores to donate surplus food seven days a week, all year round.
The major change coming to stores across the country is Aldi’s new signage system. The supermarket will be introducing signs to help highlight to customers the most in demand items at foodbanks, as selected by the organisations themselves.
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Aldi’s latest commitment comes at the same time as a recent survey of Neighbourly charities, which revealed that 72 percent will need more food items to help with increased demand this Christmas.
The most in-demand items, which will be promoted in-store to help drive, included cereal, rice, pasta, tinned food, and toiletries.
This is not the only change Aldi has announced recently to ease the impact of the cost-of-living crisis on Britons.
Last month, the retailer revealed it will be the first UK supermarket to increase its store assistants’ pay to £11 an hour. This is more than a 15 percent jump from what it was a year ago.
Aldi said it has invested around £81million into raising pay over the past 12 months to help mitigate the cost of living crisis.
This is just one of Aldi’s store expansion plans, with the budget supermarket also set to create more than 6,000 new jobs this year. This is in addition to the 4,500 permanent roles introduced in 2021.
Giles Hurley, chief executive officer of Aldi UK and Ireland, said: “Just as we promise Aldi customers that we will always offer the lowest grocery prices in Britain, we are committed to being the highest-paying supermarket for our colleagues.
“We are incredibly proud of every single member of Team Aldi and are pleased to become the first UK supermarket to pay a minimum of £11 per hour to all store assistants, exceeding the Living Wage Foundation’s recommended real living wage.”
