Amazon has launched a new Alexa-powered feature that allows customers to ask questions directly from the brands via Alexa while they shop on the Amazon. It’s called Customers ask Alexa and was announced during Amazon’s annual seller conference, Accelerate.
When a customer asks a brand (one that’s registered with Amazon Brand Registry) a question, the brand can now provide answers to that question, along with links to its Amazon storefront.
These registered brands will see the Customers ask Alexa feature in Seller Central, where they can discover and answer frequently asked customer questions using self-service tools. All the answers have to first pass through Alexa’s content moderation and quality checks, only then Alexa will pick the most relevant answer for the consumer.
Customers ask Alexa feature: Availability
The feature will be available in Seller Central for a select group of brands beginning October 2022 as an invite-only program and will become available to all eligible brands in the US in 2023. It will be made available to shoppers via the Amazon search bar in late 2022, and via Echo devices in mid-2023.
As per Amazon, “when customers pose questions to Alexa, including queries related to a product’s features or compatibilities, Alexa responds with helpful answers provided by brands from those product categories.”.
Rajiv Mehta, general manager of Alexa Shopping at Amazon, said, “Amazon recognizes brands as experts on their products. With this new capability, we have made it easier for brands to connect with customers to help answer common questions and better inform their purchase decisions.”
When a customer asks a brand (one that’s registered with Amazon Brand Registry) a question, the brand can now provide answers to that question, along with links to its Amazon storefront.
These registered brands will see the Customers ask Alexa feature in Seller Central, where they can discover and answer frequently asked customer questions using self-service tools. All the answers have to first pass through Alexa’s content moderation and quality checks, only then Alexa will pick the most relevant answer for the consumer.
Customers ask Alexa feature: Availability
The feature will be available in Seller Central for a select group of brands beginning October 2022 as an invite-only program and will become available to all eligible brands in the US in 2023. It will be made available to shoppers via the Amazon search bar in late 2022, and via Echo devices in mid-2023.
As per Amazon, “when customers pose questions to Alexa, including queries related to a product’s features or compatibilities, Alexa responds with helpful answers provided by brands from those product categories.”.
Rajiv Mehta, general manager of Alexa Shopping at Amazon, said, “Amazon recognizes brands as experts on their products. With this new capability, we have made it easier for brands to connect with customers to help answer common questions and better inform their purchase decisions.”
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