The campaign film portrays day-to-day instances where merchants experience the convenience of Amazon Pay and underscores the simplicity of using payment tools to enable customers to pay anyone, anywhere, effortlessly, and get instant rewards.
The #AbHarDinHuaAasan campaign film reflects on how business owners experience the ease of payment acceptance amidst the hustle and bustle in their stores and manage their business efficiently. It also shows the ease of credit access via the Amazon Pay ICICI Co-Branded Credit Card that enables its customers to expand their budget instantly. Furthermore, it showcases how local store owners can grow their businesses with the Amazon Pay for Business App through features such as accounts reconciliation and more.
The first part of the #AbHarDinHuaAasan campaign launched in 2021 showcased the ease of using digital payments post the pandemic and its impact on millions of customers and merchants.
Amazon Pay offers a large set of use-cases ranging from paying utility bills, restaurant bills, and recharges to booking travel tickets, investing in digital gold and automobile insurance, transferring money and much more. Customers can use different payment modes on Amazon Pay, including Amazon Pay Later, Amazon Pay ICICI Bank credit card, Amazon Pay Balance, Amazon Pay UPI, and the cash load at doorstep feature to shop and pay seamlessly.
