Apple: Apple iPhones capture 25% of ‘Made in India’ smartphone shipments in value terms: Report

Apple achieved its highest-ever iPhone shipment, revenue and operating profit share in 2022. The company’s performance in the Indian market was also an equal success as a report claimed that it grew 16% YoY in 2022 and maintained its lead in the overall premium segment as well as the ultra-premium segment. India has become a strategic market for Apple and a new report suggests that Apple has now captured 25% of ‘Made in India’ smartphone shipments in terms of value.
Apple’s ‘Made in India’ iPhones
According to a report by Counterpoint Research, ‘Made in India’ shipments from Apple grew 65% YoY by volume and 162% YoY by value. This took the brand’s value share to 25% in 2022, up from 12% in 2021.
In fact, in terms of value, ‘Made in India’ smartphone shipments registered 34% YoY growth, thanks to the local trend of increasing premiumisation as well as increasing exports of premium smartphones, especially from Apple.
“The premiumisation trend is benefitting some of the manufacturers. Apple’s EMS (electronics manufacturing services) partners Foxconn Hon Hai and Wistron were the fastest growing manufacturers among the top 10 in Q4 2022. The growth was also fuelled by increasing exports from Apple,” said Senior Research Analyst Prachir Singh.
‘Made in India’ smartphone shipments decline
The research firm said that ‘Made in India’ smartphone shipments declined 3% YoY in 2022 (January-December) as the year saw softening consumer demand due to macroeconomic headwinds.

The shipments fell 19% YoY in the last quarter of 2022 due a decline in local demand – particularly in the entry-tier and mid-tier segments, the report noted.
However, in terms of overall exports, a volume growth of 37% YoY was witnessed.
“Further, the contribution of exports in the total ‘Made in India’ smartphone shipments reached the highest ever in 2022 both in volume (20%) and value terms (30%),” Singh added.
Samsung top manufacturer in Q4 2022
In Q4 2022, Samsung emerged as the top smartphone manufacturer, ahead of Oppo. While Samsung’s manufacturing shipments declined only 7% YoY due to its stable export volume, Oppo witnessed a 31% YoY fall in manufacturing due to inventory issues in the entry-tier segment.
“Among the EMS players, Foxconn Hon Hai led the manufacturing shipments in Q4 2022, followed by Dixon, which remained the top Indian EMS player in Q4 2022 as well,” Singh noted. Lava led the ‘Made in India’ shipments with almost 29% share in the feature phone segment.