Along with HDR, content from Apple TV and iTunes movie rentals will now also support HDR10+. It is important to note that all videos will not support HDR10+. Only those videos whose HDR10+ master file has been provided by their production studio will be able to support the video format. This format will not be available for a lot of content on Apple TV as only a few studios release content using HDR10+.
What is HDR10+
HDR10+ is a common video format that is available in smart TVs from several brands like Samsung, Amazon and more. This format has been co-developed by Samsung, Amazon and a few other brands.
HDR10+ is quite similar to Dolby Vision. For videos with a high-dynamic range, both formats support dynamic metadata (frame-by-frame or scene-by-scene). The main difference between these two video formats is that Dolby Vision is a proprietary format while HDR10+ is an open-source format.
According to a report by Sammobile, Google is also developing a new high-end audio and video format combination that can compete with Dolby Atmos and Dolby Vision. Google will reportedly use HDR10+ as the HDR video format and has been collaborating with multiple brands to make it successful.