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Widely known (but not entirely respected) for its generally overpriced high-end over-ear headphones back in the day, the Beats brand was at one point rumored to go extinct before getting an unexpected rebirth of sorts in the incredibly competitive and wildly overcrowded true wireless earbuds market.
Fast forward to today, and the noise-cancelling Studio Buds are labeled “the fastest-selling Beats product to date, globally.” Although we have no idea what that means in terms of actual sales numbers, the early popularity of these bad boys was clearly high enough to warrant an expansion of their color options.
Perhaps even more excitingly for Android users looking to pair (or already pairing) the Beats Studio Buds with their handsets, Apple is also adding “Locate My Beats” (aka Find My Beats) functionality and Product Widgets to the platform’s official Beats app.
Naturally, these features were already available for iPhone users, but that doesn’t make it any less interesting (and unusual) to see Apple actually care enough to treat folks on Android (somewhat) similarly. Of course, the new capabilities are not exclusive to the Studio Buds, which means owners of the costlier Beats Fit Pro can also enjoy them starting today.
