Arijit Singh: Saregama partners Arijit Singh to create original songs

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Indian music label Saregama has partnered with singer Arijit Singh to create multiple original songs and renditions in Hindi and Bengali.

One of Bollywood’s music popular singers, Singh has given India its most hummable and memorable songs for over a decade.

Vikram Mehra, Managing Director, Saregama India, said, “It is a proud moment for us to associate with a talent powerhouse like Arijit and TM Ventures. Saregama has always believed in bringing the best music to its Indian and global audiences. We hope to create some great music that remains fresh for many generations to come.”

Singh is known for his extraordinary flair for creating versatile music which resonates very well with audiences across the globe.

“I have always looked forward to creating diverse music and exploring new avenues of making music for my audience,” said Singh. “In this journey, having to partner with India’s oldest and immensely respected music label Saregama is my honour. My childhood memories include listening to music from their library; I am thrilled about this collaboration and can’t wait to begin what I love.”

Singh is represented by TM Talent Management.

“We have been talking to Vikram and his team at Saregama for the last few years, and I am thrilled to see this coming to life finally,” said Tarsame Mittal, founder, TM Talent Management. “Our intent is always to structure collaborations that give artists the freedom to showcase their art; this is one of those partnerships.”

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