ashok leyland: Ashok Leyland launches ‘Re-AL’ electronic marketplace for used commercial vehicles


Ashok Leyland which is the flagship company of Hinduja Group on Saturday has launched an electronic marketplace called ‘Re-AL’ that is specifically aimed at the used commercial vehicles market. The purpose of this platform is to enable customers to exchange their current vehicles and purchase a new truck or bus from Ashok Leyland.

“The used commercial vehicle industry is ripe for disruption. Leveraging our digital platform, there are many opportunities for us to provide customer centric solutions,” Ashok Leyland MD and CEO Shenu Agarwal said.

According to the statement released by the heavy commercial vehicle manufacturer, the introduction of this electronic marketplace is intended to bring more clarity to the currently disorganized market for used vehicles. The digital service will provide customers with a variety of features to help them choose the vehicle they want, as well as access to verified documentation.

“This used vehicle e-marketplace solution marks a significant milestone in our digital transformation journey,” the CEO said.

Ashok Leyland President, Medium and Heavy Commercial Vehicles, Sanjeev Kumar said the used vehicle business is a key focus area as it enables customers to liquidate their vehicles with better resale value.

“We believe this e-marketplace will help in enhancing the overall customer experience in exchanging their old vehicles for brand new Ashok Leyland trucks and buses…,” he said.

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