Avinya: Tata Motors unveils first pure EV ‘Avinya’ concept, to be launched in 2025

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Listed Indian automobile company Tata Motors unveiled the concept of its first pure electric vehicle (EV) Avinya, based on its Gen-3 architecture on Friday. Tata Motors said the name Avinya is Sanskrit and means ‘Innovation’.

The company will introduce the car, which is made with India in focus, to the Indian market in 2025 after the launch of the Curvv e-SUV in 2024. The car will be targeted for the global markets as well.

Tata Motors has said that the battery used will support a fast -charging capability in less than 30 minutes, with a minimum 500-km range.

N Chandrasekaran, Chairman, Tata Sons and Tata Motors, said, “While making the Avinya concept a reality, the central idea was to offer a mobility solution like no other – a state of the art software on wheels that is well designed, sustainable and reduces the planet’s carbon footprint.

“Furthermore, at the Tata group, we are uniquely positioned to bring all the expertise that is necessary to build these mobility solutions and we are confident that in the years to come we will make a larger and sustainable impact not only in India but globally as well,” he said.

“It is a product which combines the essence of a premium hatch to the luxuries and versatility of an SUV and the roominess and functionality of an MPV – all put together to create something new and beautiful,” the carmaker said.

The new concept gets a sleek LED strip running across its width acting like a taillight, emphasizing the “Horizon and the Infinite possibilities that the Gen 3 electrification will offer. The model comes with butterfly doors and spacious interiors.”

Shailesh Chandra, Managing Director, TMPV and TPEM, said, “It gives me an intense sense of optimism to present a new typology of vehicles that will introduce the automobile industry to options beyond mobility – a tranquil space which will offer you a complete sensory experience while on the move. At its heart, the Avinya Concept has ‘IN’, which demonstrates our Indian roots and highlights how we pride ourselves in discovering new ways to move and power vehicles.”

“The Avinya Concept is the fruition of our first idea built on our Pure EV Gen-3 architecture, enabling us to produce a range of globally competitive EVs. Our vision for pure EVs is focused on delivering wellness and rejuvenation while traveling, backed by cutting-edge technologies, aimed at improving the overall quality of life,” he said.

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