Negi will take up the position vacated by Abhishek Rege, who quit after serving at the company for 15 years.
He will oversee the existing team, day-to-day affairs, and productions and report to Banijay COO Peter Langengerg, who oversees the region.
Prior to Endemol, Negi was serving as chief operating officer at Banijay Asia, a joint venture between Banijay and former Endemol Shine CEO Deepak Dhar.
Negi comes with over two decades of experience across operational, commercial, financial, and general business-driven strategic matters. He has worked in the hospitality, entertainment, and retail sectors at the Taj Group of hotels, Emerald Asia Media, and Fame India before Banijay Asia.
“Banijay prides itself on the development and retention of its talent, and with that in mind, it is great to be supporting
in his next role as CEO, Endemol Shine India,” said Langenberg. “Since he began in his post with Banijay Asia, he has been a strong backbone for the business and partner for Deepak Dhar in maintaining the entity’s growth trajectory, particularly through the pandemic. We look forward to seeing him continue to flourish in this new position.”
Negi added, “In the last five years, Banijay Asia afforded me the opportunity to be part of the Indian content revolution wherein we created an umbrella of successful content across the broadcasting and streaming platforms. While Endemol has created a strong library of shows like Bigg Boss, Fear Factor, Masterchef etc, my vision is to lead this trend curve and take it to new heights with diverse content across the scripted and unscripted genres. I’m looking forward to joining the immensely talented and experienced team at Endemol Shine India, and to together, creating some great content.”
