Sam Fiorani, vice president of vehicle forecasting at AutoForecast Solutions, said large utility vehicles are “huge profit centers,” and that Jeep’s customers are among the wealthiest out there.
“By moving the product lineup further up the price scale, Stellantis has the opportunity to make even more money,” he said in an email. “With so many components shared with existing models, the Wagoneer and Grand Wagoneer bring with them the chance for enormous return on investment.”
Kelleher welcomes the additions to the Wagoneer family. “As far as competition, I think we’re going to stack up really well,” said Kelleher, who owns David Dodge-Chrysler-Jeep-Ram in Glen Mills, Pa. “If I was Escalade or Suburban, I’d be concerned about my share.”
Kelleher predicts the bigger Jeeps will be priced 10 to 15 percent higher than the standard Wagoneer and Grand Wagoneer. A fully loaded Grand Wagoneer Series III already tops $112,000.
Kelleher said many Grand Wagoneer buyers at his store have been opting for the higher trims.
“I just think it’s exciting,” he said. “Based on what we’ve seen as the early customer sentiment on Wagoneer, the fact that we will now be able to complement it with the extended version and cover all the customers in that segment [is] terrific, and I can’t wait for it.”
