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Entertain This!, USA TODAY
“Drop the skincare routine, sis!” Celebrities have asked and answered.
Hailey Bieber on Tuesday launched her skincare brand Rhode, after her middle name, joining a long list of celebrities who have entered the skincare business with brands of their own.
“WELCOME TO THE WORLD OF RHODE,” the company wrote in an Instagram post Tuesday. “We are a line of curated skincare essentials made with thoughtful intention. our formulas nourish your skin barrier to instantly give you dewy, delicious skin while improving its look and feel over time.”
Rhode checks many of the boxes for beauty brand buzzwords as it touts being “vegan, cruelty-free, gluten-free, and we’re available fragrance-free.” The company also highlighted its affordability with all products under $30.
Bieber, Jennifer Lopez, Gabrielle Union and more are profiting off of their recognizable faces, while makeup-free. And, though the ongoing trend of skincare launches makes it hard to keep up, scroll through for all the celebrity skincare brands you may want to add to your routine.
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Hailey Bieber: Rhode
Bieber told Byrdie magazine her skincare obsession started when she was younger as she would heavily slather lotion on herself. “Who doesn’t want to look glazed and dewy from head to toe?” she told the outlet. “I want to look bitable.”
Noticing what products other skincare brands — in particular celebrity-owned ones — she felt were missing prompted her to create her own line.
“I wanted to know how to fill the gaps that people were looking for, and what people thought was missing or hated about celebrity brands,” the model added. “I’m not going to shove things down your throat and say ‘buy this because I’m a celebrity.'”
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Jennifer Lopez: J Lo Beauty
Lopez joined the skincare circle in 2021, launching J Lo Beauty on New Year’s Day. Her brand capitalizes on the glow she’s known for having.
Olive oil is her secret weapon. “My mom used to say that olive oil was the cure-all for everything. And it’s a secret I’ve used over the years because it really does work,” she told Elle ahead of her launch. When we went to do this, that was the first thing I said: It has to have olive oil extract as a basis.”
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Gabrielle Union and Dwyane Wade: Proudly
Union and husband Dwyane Wade zeroed in on skin and body care specifically geared towards melanated babies. The duo was inspired to create Proudly after their now-3-year-old daughter Kaavia James was born.
“From the moment our daughter Kaavia entered this world, we knew we’d teach her to embrace her skin—its beauty, power, wisdom, and magic,” the brand shares on its website. “.And that means caring for it with love. Inspired by our littlest love—and millions of other babies of color—we set out to build PROUDLY: Baby care for melanated skin, created for us and by us.”
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Sisters Kim Kardashian and Kylie Jenner get into the skincare industry
Kim Kardashian is following in her younger sister Kylie Jenner‘s footsteps with the upcoming launch of Skkn by Kim on June 21. The nine-product collection totals at $575.
In a video on Instagram, Kardashian said she was inspired to launch the brand because of her love of sharing her “tips and tricks” with her fans.
“I feel like this is my years of experience and facials and dermatologist appointments all in these bottles,” she shared. “I just wanted this to be a solution-based brand that just brings you the necessities to make your skin the best.”
Kardashian’s younger sister Jenner debuted Kylie Skin in May 2019. The brand has since expanded to include products including candles, lip oils and a bath collection.
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Jessica Alba, Pharrell Williams, Scarlett Johansen and more celebrities have launched skincare brands
Jessica Alba, Pharrell, Scarlett Johansson, Alicia Keys and more celebrities are also in on the skincare industry.
Alba’s Honest promises “clean, sustainable, well-designed products that work.”
“Since day one it has been my goal to build a diverse, inclusive, and ethical company based on values of transparency, trust, sustainability and a deep sense of purpose in all we do,” the actress says on her webpage.
Keys’ recently launched cruelty-free, “clean formulas” brand Keys Soulcare is meant to promote a connection to your “body, mind and spirit. “
“It’s my one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter together,” the “Empire State of Mind” singer writes on her product website.
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Multihyphenate Pharrell’s skincare brand Humanrace draws attention to everyone’s common connection. “Humanrace doesn’t differentiate by race or gender. We’re creating for humans; we are all born in the same skin and Humanrace celebrates this,” the producer says.
Johansson’s line The Outset is “consciously clean,” cruelty-free, and clinically tested. The actress likens her brand as the “classic white tee” of skincare because it is a “universal staple.”
“The Outset is about making your skincare work for you — not the other way around,” the brand states on its website.
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Scroll for more celebrity skincare brands:
Rihanna: Fenty Skin
Miranda Kerr: Kora Organics
DJ Khaled: Blesswell
Winnie Harlow: Cay Skin
Kristen Bell: Happy Dance
Drew Barrymore: Flower by Drew
Cindy Crawford: Meaningful Beauty
Jada Pinkett Smith: Hey Humans
Gwyneth Paltrow: Goop Beauty
Lori Harvey: Skn by Lori Harvey
