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Two Sides Europe Managing Director Jonathan Tame and Two Sides North America President Kathi Rowzie recently talked with German Sacristan, director of on-demand printing and publishing at Keypoint Intelligence, about greenwashing – the use of unsubstantiated and misleading environmental claims by corporations and other entities to encourage consumers to stop using paper – and what Two Sides is doing to eliminate it.
Funded entirely through industry membership, Two Sides is the only industry organization that directly challenges major corporations, the media and other types of organizations that promote common environmental myths, such as going paperless “saves trees,” “protects the environment” and “reduces carbon emissions.” Our global anti-greenwashing campaign has resulted in more than 800 companies, government agencies and other organizations changing or eliminating anti-paper environmental claims.
“The companies that have eliminated bogus environmental claims about paper as a result of Two Sides’ campaign collectively represent billions of instances of greenwashing and consumers numbering in the hundreds of millions who are no longer seeing anti-paper environmental messages from their service providers,” Rowzie says.
“But Two Sides did not achieve this alone,” Jonathan adds. “We’re all in this together, and the continuing support and engagement of our members is critical to helping end greenwashing and to amplifying the great sustainability story of print, paper and paper-based packaging. We believe Two Sides membership is an investment in the future of our industry, and we invite every company whose business depends on paper to join us.”
