Dell Launches the First Flagship Alienware Gaming Experience Center in India; All You Need to Know

Dell continues to create noise in India through its popular gaming brand, Alienware.

The celebrated laptop manufacturer recently launched its refreshed lineup of m and x gaming laptops in India. The new laptops feature some of the latest hardware, which includes 13th Gen Intel Core processors and Nvidia 40 series laptop GPUs.

The release of the laptops coincides with Alienware’s latest initiative, which sees the gaming company open its first-ever flagship store. Dubbed the “Alienware Gaming Experience Center”, the store serves as a hub for players to experience the company’s latest range of gaming products, and more.

The new Alienware store in Nehru Place, New Delhi, allows free walk-ins for players to interact and play with the latest Alienware hardware. The store has been designed with Alienware’s core principle of innovation, interaction, and community building in mind.

With a classic minimalist design, the store has been adorned with Alienware elements. Alongside a futuristic touch, the store’s lighting provides the perfect vibe for players to have an immersive gaming experience.

The store’s centre of attraction is the “Battle Zone”, where players can use the latest Alienware hardware to compete against opponents and test the mettle of Dell’s hardware. Along with that, there’s also a “Browse and Explore” section, where consumers can check out new Dell and Alienware laptops desktops, peripherals, and lifestyle notebooks. Finally, a dedicated “Accessories Zone” is also introduced for players to try out other products from the Alienware ecosystem.

With the launch of the Alienware Gaming Experience Center, Dell’s popular gaming brand continues to create more noise in the Indian gaming space. “It’s incredible to see the rate at which the Indian gaming landscape is expanding,” said Rosandra Silveira, Sr. Vice President, Global Channel Sales, Dell Technologies. “Alienware has always been at forefront at reshaping the gaming experience and the new Alienware Experience Store embodies the legacy of the Alienware brand by enabling the use of cutting-edge technology and innovative design elements to create what we refer to as ‘the gamers’ paradise.”