Quoting Broadcast Audience Research Council (BARC) data, the broadcaster said that the cumulative reach is 23% higher compared to the previous IPL edition.
It also stated that the first 10 IPL games have clocked 6230 crore minutes of watch time. It added that the TVR among affluent male urban sports audiences has grown by 25%.
Disney Star Head of Sports Sanjog Gupta said, “We are elated with the overwhelming response to Disney Star’s broadcast of Tata IPL 2023. Following on from a great opening, viewing figures continue to break records registering the 2nd highest reach and watch time for the first 10 matches in IPL history (excluding the Covid period).
“This is a testament to the relentless effort and investment by Disney Star in growing Cricket fandom through its compelling marketing campaigns, world-class coverage, and enhanced storytelling. We are grateful for the continued love and support Star Sports receives from fans as their preferred destination. The peak concurrency on TV for the opening match of 5.6 crore – the highest ever in IPL history (excluding Covid times) – demonstrates the power of IPL combined with Star Sports in aggregating viewers at the same time.”
Star Sports has introduced the latest technological advancements, including Dolby Atmos audio, interactive features with Airtel Digital TV and Tata Play, an ambience feed, live subtitling, and enhanced technology like Holobox, Traxis, and Hawkeye 4K Cam, to transform households into mini-stadiums providing every second of the high-octane action live to the television screens.
As part of its #MySocietyStadium initiative, legends of the game, who are part of the broadcaster’s commentary panel, have been joining fans for match screenings to transform society into a stadium.The broadcaster has also created region-specific feeds in nine languages besides creating on-ground experiences like the ‘Fan Bus’, and the launch of the largest school Cricket quiz, ‘The Incredible League Quiz’.
For the opening match, the broadcaster witnessed an enormous 31% growth in TV ratings along with a growth of 20% in reach compared to last season.
Additionally, IPL on Star Sports delivered 14 crore viewers on opening day with a peak concurrency of 5.6 crores and an engagement of 76 minutes.
