Social media giant Meta announced new working capital support and enhanced service support features for all advertisers in India during the second edition of its annual event ‘Grow Your Business Summit’. Meta also announced a new financial support feature to ease cash flow for small businesses in India – No Cost EMI. India is the first country within Meta where No Cost EMI has been launched.
This feature will allow advertisers to pay Meta for their advertising campaigns in easy, equated monthly instalments over three months through participating banks at no additional cost of interest to them. Meta will bear the applicable interest payable to the bank and give it as an upfront discount to the business on its ad spends. With No Cost EMI billing, they can choose any amount between Rs 3,200 and Rs 5,00,000 to convert to EMIs
24 x 7 chat support for active advertisers
Meta also announced 24 x 7 chat support for all of its active advertisers in India. To access this support, they can visit the ‘support’ option on the Meta Business Help Center.
Ajit Mohan, VP and MD (Facebook India) Meta, said: “With these announcements, every advertiser on Meta in India, irrespective of their ad spends, has access to financial and service support, at the click of a button to unlock new growth opportunities. We know that each business is on a distinct journey and we are committed to building India-focused solutions keeping in mind their unique needs. We hope that the initiatives that we have announced during Grow Your Business Summit will help small businesses achieve their business goals with greater flexibility and ease.”
In 2021, Meta launched the Small Business Loans Initiative, a program to enable business loans for Meta’s small business advertisers through third-party lending platforms. This too was an India-first initiative within Meta.
This feature will allow advertisers to pay Meta for their advertising campaigns in easy, equated monthly instalments over three months through participating banks at no additional cost of interest to them. Meta will bear the applicable interest payable to the bank and give it as an upfront discount to the business on its ad spends. With No Cost EMI billing, they can choose any amount between Rs 3,200 and Rs 5,00,000 to convert to EMIs
24 x 7 chat support for active advertisers
Meta also announced 24 x 7 chat support for all of its active advertisers in India. To access this support, they can visit the ‘support’ option on the Meta Business Help Center.
Ajit Mohan, VP and MD (Facebook India) Meta, said: “With these announcements, every advertiser on Meta in India, irrespective of their ad spends, has access to financial and service support, at the click of a button to unlock new growth opportunities. We know that each business is on a distinct journey and we are committed to building India-focused solutions keeping in mind their unique needs. We hope that the initiatives that we have announced during Grow Your Business Summit will help small businesses achieve their business goals with greater flexibility and ease.”
In 2021, Meta launched the Small Business Loans Initiative, a program to enable business loans for Meta’s small business advertisers through third-party lending platforms. This too was an India-first initiative within Meta.
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