The average TVR for the tournament stands at 0.33 (Male 15+ ABC). TVR refers to the percentage of a target audience in a particular market who have viewed a particular content for at least one minute. Simply put, TVR is the total audience reached multiplied by the time spent.
Viacom18, the official FIFA broadcast rights holder, is airing the matches on Sports18 and Sports 18 HD. The matches are also being streamed live on the Jio Cinema app for free.
Brazil vs Switzerland game was the most reached match of the tournament with 13 million viewers. It was also the highest-rated match of the tournament so far with 0.9 TVR.
The top 5 regions in terms of ratings are Assam/North East/Sikkim (2.84 TVR) followed by Kerala (2.83 TVR), West Bengal (1.02 TVR), Tamil Nadu/Puducherry (O.13 TVR), and Odisha (0.09 TVR).
In terms of cumulative reach, the top 5 regions are Kerala (13.1 million), West Bengal (8.69 million), Assam/North East/Sikkim (7.1 million), Tamil Nadu/Puducherry (2.7 million), and Maharashtra/Goa (2.3 million).
As reported earlier, the Jio Cinema app has grossed over 1.1 billion views, as of December 5. It also became the most downloaded free app across all categories on iOS and Android.
Viacom18 had bagged the media rights to FIFA World Cup 2022 for Rs 450 crore.
