The Indian Premier league`s new franchise Lucknow Super Giants (LSG) unveiled the logo of the team, saying the brand identity draws inspiration from ancient Indian mythology.
“The mythical bird Garuda — who is a protector and enthroned with the power to move swiftly, has inspired us to create the winged emblem of the team. Garuda is omnipresent in every Indian culture and sub-culture,” LSG said in a statement.
Soaring towards greatness. ????????
Lucknow Super Giants is all set to stretch its wings. ????
Prepare for greatness! ????????#LucknowSuperGiants #IPL pic.twitter.com/kqmkyZX6Yi— Lucknow Super Giants (@LucknowIPL) January 31, 2022
Here`s the story behind our identity. ????#LucknowSuperGiants #IPL pic.twitter.com/4qyuFeNgsR
— Lucknow Super Giants (@LucknowIPL) January 31, 2022
“The tri-colour wings of the entity, symbolically represent Lucknow Super Giants` pan-India appeal. The body of the bird has been formed by a blue coloured bat to signify the game of cricket, there is a red ball with an orange seam too. It is like an auspicious `Jay tilak`,” it added.
The Lucknow franchise was purchased by the Sanjiv Goenka-owned RPSG group for an amount of Rs 7,090 Crore.
On January 21, the Lucknow franchise signed KL Rahul for Rs 17 crore, Australia all-rounder Marcus Stoinis for Rs 9.2 crore and uncapped leg spinner Ravi Bishnoi for Rs 4 crore. Andy Flower has already been named the coach of the Lucknow franchise while former India batter Gautam Gambhir will serve as the mentor of the franchise.
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