IPL: Covid-19 impact: IPL’s out-of-home revenue goes for a toss

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The second wave of Covid-19 will likely impact the Indian Premier League’s out-of-home revenues significantly, as brands are pulling out of co-promotions and off-stadium marketing activities they had inked with bars, clubs and restaurants for live screenings of matches, industry executives said.

While the IPL tournament broadcaster, Star Sports, has sold almost the entire on-air inventory, the league also draws a chunk of revenue from

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