IPL JioCinema: JioCinema clocked over 147 crore video views in the opening IPL weekend: Viacom18
The company added that the average time spent per viewer per match touched 57 minutes. The time spent per viewer per match on JioCinema increased by over 60% compared to last season’s first weekend. In the previous, thr matches were streamed on Disney+ Hotstar.
The company also stated that the platform attracted over 10 crore new viewers and witnessed 5 crore new app downloads during the weekend. The IPL kicked off on March 31.
“These numbers are exceptional and evidence of the digital revolution sweeping through the country. Digital is targetable, addressable and interactive. Unlike legacy services, measurement on digital is based on the exact number of people who come in to watch and not based on subjective extrapolation from a small sample set. The landscape for content consumption has irrevocably moved to digital and JioCinema performance this week is the biggest evidence of it,” said Viacom18 Sports CEO Anil Jayaraj.
“What we witnessed through the opening weekend of the TATA IPL 2023 is a testimony of the faith viewers have shown in JioCinema’s offerings to make the league more accessible, affordable, and in unique first-time cricket broadcast languages, including Bhojpuri, Punjabi, Oriya and Gujarati. I want to thank all our sponsors, advertisers, and partners for embarking with us on this journey where we strive to elevate every fan’s TATA IPL viewing experience.”
The season’s opening clash between MS Dhoni’s Chennai Super Kings and Hardik Pandya’s Gujarat Titans, achieved a peak concurrency of 1.6 crore. In addition, JioCinema registered over 2.5 crore downloads, a record for the most installed app in a single day.
JioCinema has customised device integration partnerships with over 500 OEM and Connected TV (CTV) platforms, including Jio STB, Apple TV, Amazon Firestick, OnePlus TV, Sony, Samsung, LG, and Xiaomi, among others. In addition, CTV viewers continue to watch the world’s most famous cricket league in 4K for the first time ever through JioCinema.More than 20 top brands have partnered with JioCinema for their digital streaming of IPL 2023, including (Co-Presenting Sponsor) Dream11, (Co-Powered) JioMart, PhonePe, Tiago EV, (Associate Sponsors) Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, and Jindal Panther TMT.
