NEW DELHI: Reliance Retail‘s JioMart and SMART Stores have announced the rollout of the ‘Bestival Sale‘, claimed to be one of India’s largest omnichannel Diwali fiestas from October 14 to 24. The sale marks the e-marketplace’s expansion into several new categories including fashion & lifestyle, consumer electronics, home & kitchen. The sale will be live on the JioMart, e-marketplace platform as well as 3000+ SMART Stores, which include SMART Bazaar, SMART Superstore and SMART Point, across the country.
Over the last 2 years, the SMART Stores have expanded across value shopping, destination shopping and convenience shopping formats. With this network of physical stores, strong partner network, sourcing capability and deep insights gained through serving Reliance Retail’s 20 crore+ registered customer base, the Bestival Sale claims to offer the best of the exclusive offers and deals, bank tie-ups and special discounts on Diwali essentials and general merchandise, apparel, beauty products, electronic exclusively available online through JioMart and at the neighbourhood SMART Stores.
Shoppers can get up to 80% off across categories and choose from a carefully curated collection of Diwali Special deals on diyas, candles, gifts, sweets, snacks and rangolis to meet their festive needs this season. In addition, they can avail of up to 50% off on Indian sweets and dry fruits gift packs.
JioMart is said to have expanded its reach to 19,000 pin codes for all the categories to provide sellers with one of India’s largest e-marketplaces. The ‘Bestival Sale’ will witness JioMart continuing to onboard regional artisans from the diverse Indian handloom and handicraft industry.
Damodar Mall, CEO, Grocery Reliance Retail, said, “The powerful combination of 3000+ SMART Stores and JioMart is a boon for consumers across India. The sourcing strength of stores and JioMart is ensuring unmatched prices during the Bestival Sale. This confluence of a nationwide network of stores and digital shopping at the same great prices is unique in Retail. I am sure, families will love the choice of buying groceries both in-store and on the app this season.”
Sandeep Varaganti, CEO, JioMart, said, “We are thrilled about the success of our cross-category expansion focus, which has been well embraced across the nation. We have seen a 3x increase in sales of non-grocery categories during the past 15 days of the sale. The overall response has far exceeded our expectations.”
Over the last 2 years, the SMART Stores have expanded across value shopping, destination shopping and convenience shopping formats. With this network of physical stores, strong partner network, sourcing capability and deep insights gained through serving Reliance Retail’s 20 crore+ registered customer base, the Bestival Sale claims to offer the best of the exclusive offers and deals, bank tie-ups and special discounts on Diwali essentials and general merchandise, apparel, beauty products, electronic exclusively available online through JioMart and at the neighbourhood SMART Stores.
Shoppers can get up to 80% off across categories and choose from a carefully curated collection of Diwali Special deals on diyas, candles, gifts, sweets, snacks and rangolis to meet their festive needs this season. In addition, they can avail of up to 50% off on Indian sweets and dry fruits gift packs.
JioMart is said to have expanded its reach to 19,000 pin codes for all the categories to provide sellers with one of India’s largest e-marketplaces. The ‘Bestival Sale’ will witness JioMart continuing to onboard regional artisans from the diverse Indian handloom and handicraft industry.
Damodar Mall, CEO, Grocery Reliance Retail, said, “The powerful combination of 3000+ SMART Stores and JioMart is a boon for consumers across India. The sourcing strength of stores and JioMart is ensuring unmatched prices during the Bestival Sale. This confluence of a nationwide network of stores and digital shopping at the same great prices is unique in Retail. I am sure, families will love the choice of buying groceries both in-store and on the app this season.”
Sandeep Varaganti, CEO, JioMart, said, “We are thrilled about the success of our cross-category expansion focus, which has been well embraced across the nation. We have seen a 3x increase in sales of non-grocery categories during the past 15 days of the sale. The overall response has far exceeded our expectations.”
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