The broadcast will reportedly be heavily altered by augmented reality technology, bringing the golf course ‘to life’ with graphics and references to other Nickelodeon programmes. According to a release distributed by Nickelodeon, four teams will compete on a ‘Nick-ified’ golf course” to reach a final round at the Rose Bowl stadium in California.
“With one-of-a-kind tee boxes, far-out fairways and greens, physical challenges, and lots of slime, the special will culminate with ‘The Unfairway’,” Nickelodeon said. “The final hole where players battle it out to win the ultimate Nickelodeon Slime Cup, a Nick orange blazer and the epic honor of getting slimed.”
In the NFL, Nickelodeon’s coverage of the last two Wild Card playoff games has driven massive viewership and seen an increase in interest among younger audiences. Other sports leagues have moved quickly to develop similar concepts albeit to varying levels of success.
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