Ad Meter 2022: Universal Pictures: ‘Nope’
Universal Pictures reveals the trailer for Jordan Peele’s new film.
USA TODAY
LAS VEGAS – Jordan Peele is doling out a few more details about his cryptic new thriller.
The comedian-turned-filmmaker behind “Get Out” and “Us” returns to multiplexes this summer with “Nope” (in theaters July 22), a sci-fi/horror flick starring Daniel Kaluuya, Keke Palmer and Steven Yeun.
After premiering a terrifying teaser during this year’s Super Bowl, Peele gave convention-goers at CinemaCon a clearer look at what’s in store with the debut of the movie’s first full-length trailer Wednesday.
Given that it won’t be released to the public for “several more weeks,” Peele asked the room full of theater owners and journalists to keep the trailer’s secrets to themselves. But it’s safe to say the new footage earned raves on social media, with people calling it “super cool,” “ominous and creepy,” and that Kaluuya and Palmer – playing scheming siblings who train horses – are “absolute stars.”
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Introducing the trailer, Peele said he wants to “retain some mystery” around “Nope,” whose plot fans have feverishly tried to decipher online.
“Some (theories) get kind of close,” while others “are nonsense,” Peele said. But he would allow that it’s “definitely a ride,” describing it as a movie for “the person who thinks they don’t like horror movies.”
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As for the film’s monosyllabic title, Peele explained that it was inspired by the reactions he hopes “Nope” elicits.
“I love titles that reflect what the audience is thinking and feeling in the theater,” he said. “Especially Black audiences: We love horror, but there’s a skepticism, like, ‘You’re not gonna scare me, right?’ I’m personally going to thrive on the times I hear ‘Nope!’ in our theater (when the film is released).”
Peele, who won the best original screenplay Oscar for “Get Out” in 2018, said he sees it as his “privilege and responsibility to try and make new films and tell original stories.
“Until someone tells me I can’t, my plan is to bring these new ideas and new dreams and new nightmares to the big screen.”
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