Linkedin: LinkedIn rolls out new ways for verification: What are they, availability and more

LinkedIn introduced free verification options in October last year with an aim to tackle fraudulent activity on the professional network platform. The Microsoft-owned company is now bringing updates to that verification system that will give users three additional ways to verify their identity and their workplace.
Verification via company email
LinkedIn will now let users verify their identity with their company emails. The feature is available now to 50 million members globally on the platform. “There are over 4,000 companies, and this is one more way to demonstrate the authenticity of your profile. Over time we will be rolling this out to more companies and expanding eligibility,” the company said.

Verify identity with CLEAR
Available only in the US, professionals can verify their identity with CLEAR, a secure identity platform, with a US government-issued ID and a US phone number.
Verification via Microsoft Entra
The third option that professionals can use is Microsoft Entra, a set of multi-cloud identity and access solutions. LinkedIn said that organisations can use the Microsoft Entra Verified ID platform to issue digital workplace IDs for free, enabling workers to display the verification on their LinkedIn profiles.
The option will be rolled out at the end of April. “We plan to make this available to dozens of participating companies reaching more than two million LinkedIn members,” it said.
LinkedIn also announced that while all LinkedIn members globally will not have access to these verification options immediately, it will expand availability over time.

LinkedIn verification system
Currently, LinkedIn offers three ways to verify your profile. The first one is by adding “About this profile” which shows when a profile was created and last updated. The feature also shows whether the member has verified a phone number and/or work email associated with their account.
LinkedIn also deployed deep-learning-based models to check profile photo uploads to determine if the image is AI-generated. Thirdly, LinkedIn also added a warning to some LinkedIn messages that include high-risk content that could impact users’ security. It will warn users about messages that ask them to take the conversation to another platform “because that can be a sign of a scam.”