The OJA is Mahindra’s all-new light-weight global tractor platform that will focus on both domestic and international markets including USA, Japan, and South-East Asia, the company said in a statement. It has been developed through close cooperation between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D centre for Mahindra’s Auto & Farm sector.The Mahindra OJA will have four sub-tractor platforms — the sub compact, compact, small utility and large Utility — tractor categories, covering 40 models across various multiple HP points.
“Slated for launch later this year, the OJA is Mahindra’s future ready approach to tractorization exemplified by numerous first best-in-class technologies for improved performance and productivity, through which we aim to transform farming and enrich farmers’ lives,” said Hemant Sikka, President – Farm Equipment Sector, M&M.
The OJA tractors will be manufactured at Mahindra’s Zaheerabad tractor facility. The vertically integrated tractor facility also rolls out Mahindra’s next-generation range of Yuvo and Jivo tractors, including the recently launched Plus Series of tractors.
Currently, Mahindra is the only tractor manufacturer in Telangana, having invested close to Rs 10.87 billion in Zaheerabad. The farm equipment sector employs over 1,500 workers, with a capacity of over 100,000 tractors per year on a two-shift basis.
