The agency will be responsible for the company’s media strategy, planning, buying, and implementation in the Indian market. Using its core expertise and global network, MediaCom will aim to maximise Zound’s marketing efforts, catering to the brands’ target audiences.
Commenting on the partnership, Navin Khemka, CEO, MediaCom South Asia said, “Zound Industries International AB has been doing some great work since their inception which makes this an interesting mandate. MediaCom understands the dynamics of cult niche brands like Marshall and Urbanears. Over the next few years, MediaCom will help Zound Industries build on its ambitious growth plans. This is going to be an exciting growth journey and we look forward to it”.
Founded in 2008, Zound Industries designs and develops speakers and headphones under the brand names adidas, Marshall, and Urbanears.
