mercedes benz: Mercedes Benz India sales grow 26% in March quarter

Mercedes Benz India, the largest luxury car maker in the country, has posted an impressive 26% growth in sales in January to March quarter of 2022 led by a sustained demand for luxury cars from the top pyramid of India’s earning population. The maker of three pointed stars is now sitting on its highest ever order book of 4,000 cars or ₹3,000 crore, at the close of Q1 of calendar year 2022.

Interestingly, the global sales for Mercedes Benz fell 15% in the same period because of a lack of semi conductor supplies.

The country’s largest luxury car maker expects this growth momentum of over 25% to sustain, if not accelerate. This would mean, Mercedes Benz will be delivering one of its best years in annual sales in 2022, closing about 14,000 to 15,000 cars.

The company sold over 4,000 cars in the first quarter of 2022, and its booking order of 4,000 cars indicates a smooth runway ahead for the brand in the country.

Martin Schwenk, MD of Mercedes Benz India, says the sales of Q1 2022 lays a strong foundation for a long-term sales recovery. This achievement becomes important in the context of continued intense headwinds like semi-conductor shortage, global supply chain disruptions and rising input costs.