OnePlus has strengthened its partnership with Vijay Sales, one of India’s biggest electronics retail chains, to extend its OnePlus TVs at the partner retail stores across India. In line with this, OnePlus TVs, starting from Rs 15,499, will now be available across 119 Vijay Sales stores and Vijaysales.com across India. The announcement comes just days after OnePlus announced its latest TV — OnePlus TV 50 Y1 S — in India. The TV with 4K Ultra HD 50 inch display is priced at Rs 32,999.
With Vijay Sales’ network across India, OnePlus aims to expand its OnePlus TV portfolio presence in tier 1 and 2 cities and beyond. OnePlus and Vijay Sales entered into partnership in June 2019 with the sale of OnePlus smartphones, and eventually extending it to IoT products as well.
“This association looks promising as OnePlus has a variety of premium smartphones, true wireless earbuds, Smart TVs and smart wearables that have been designed to strongly appeal to the country’s youth and millennials. We are hoping that our collaboration with them will go a long way,” Vijay Sales spokesperson said.
Since its venture into the smart TV business in 2019, OnePlus has grown to emerge among the top five smart TV brands in India in Q1 2022 (as per Counterpoint Research report). As per the report, the brand grew over 350% YoY from 2020 to 2021 in the India smart TV segment, with its OnePlus TV Y Series being the major volume driver.
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