The Prime Video SXSW 2022 event line-up has been officially unveiled, and it includes a real-life ‘VoughtLand’ based on The Boys.
Prime Video will kick off SXSW this year with an experience that will allow fans to indulge in the world of Superheroes as The Boys Season 3 comes to life through a VoughtLand installation, where “guests can enter the VoughtLand castle to find Queen Maeve’s Inclusive Kingdom” at 604 Driskill Street, Austin, Texas, from Friday, March 11 – Monday, March 14.
Attendees can also grab a bite to eat at the show’s in-universe restaurant Vought A Burger, kick back at Homelander’s Red, White, and Booze Bar, or take a ride on Starlight’s Carousel of Dreams as part of the immersive fan experience — which also features a separate Superstars event at the same location themed to Lizzo’s Watch Out for the Big Grrrls.
Additionally, Entertainment Weekly has reprised their partnership with Prime Video to co-host a party inside the SXSW Blue Room Studio at the Driskill Street venue on March 12. The event will celebrate the Superheroes and Superstars theme, giving a further spotlight to The Boys, with a guest list that features a mix of talent, influencers, and industry insiders.
Fans of The Boys may also want to make their way to the Austin Convention Center, Ballroom D, between the hours of 11:30 a.m. and 12:30 p.m. CT on Saturday, March 12, as Karl Urban, Laz Alonso, Karen Fukuhara, Jessie T. Usher, Chace Crawford, Jensen Ackles, and executive producer Eric Kripke will be fronting a panel all about the Emmy award-nominated series.
Going under the title “The Boys are Back! Inside Prime Video’s Hit Series,” the star-studded panel will dive into the intersections of superhero and celebrity culture, the zeitgeist-shattering epic moments that redefined the genre, and offer up insights on how The Boys has navigated key moments of cultural inflection while subverting expectations.
Outside of The Boys, there will be hourlong Q&A panels with the cast and creators of Undone on March 12 (Ballroom EF, 2:30 p.m.), The Kids in the Hall: Comedy Punks on March 15 (Room 16AB, 2:30 p.m.), as well as a fireside chat with Upload creator Greg Daniels on March 11 (Ballroom EF, 2:30 p.m.), and a keynote with Lizzo on March 13 (Ballroom D, 1:00 p.m.).
Prime Video’s SXSW screening slate includes multiple showings of Emergency, Master, and the two-part documentary The Kids in the Hall: Comedy Punks, plus a host of other parties and pop-ups that you might want to add to your schedule — if there’s space alongside all of The Boys activities that are happening ahead of the show’s highly anticipated third season.
The Boys Season 3 will premiere its first three episodes worldwide on Prime Video on June 3, 2022, with the remaining five episodes airing every Friday through July 8.
Adele Ankers-Range is a freelance writer for IGN. Follow her on Twitter.
