Selected highlights from the public auto retailers’ digital initiatives
Asbury: Roughly 16,000 vehicles sold through Clicklane from the 2nd quarter to the 4th quarter of 2021
AutoNation: Focusing on creating a seamless digital platform in conjunction with physical stores to serve customers
Group 1: AcceleRide sales grew 77% in 2021, with 19,586 vehicles sold
Lithia: 1,650 transactions through Driveway in December, beating monthly goal by 32%
Penske: 10,500 vehicles sold through its Preferred Purchase tool in 2021
Sonic: Rolled out proprietary digital sales tool for EchoPark used-vehicle division in 2021, starting in North Carolina
Source: Dealership groups
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