Rivian will speed up factory flow by making its own motors

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Rivian is offering most configurations of its electric pickup and crossover with only the dual-motor setup.

For example, the Enduro motors can be combined with three battery sizes on the R1T: standard pack, with 270 miles of range; large pack, with 350 miles of range; and max pack, with 400 miles of range, according to Rivian’s website. The quad-motor setup — an $8,000 option — can be paired only with the large pack for 328 miles of range.

Rivian customers who had already preordered the quad-motor setup with the max pack will have their orders converted automatically to the dual-motor configuration and receive a price reduction, Rivian said in a blog post.

“The R1 quad-motor vehicles continue to represent our highest-level offering for performance, and the dual-motor offering is complementary to it, broadening choices for customers,” a Rivian spokesperson said. The automaker also plans to offer the quad-motor option with the max battery pack sometime in the future.

Rivian has set a production target for this year of 50,000 vehicles, including the R1T, R1S and EDV commercial vans. That’s about double last year’s output. Rivian does not break out production by vehicle.

For the first quarter, Cox Automotive estimated R1T deliveries at 6,213, R1S at 552 and EDV vans at 1,181.

Rivian no longer publicly discloses its preorder backlog but said last year that it had more than 114,000 preorders for the R1T and R1S in the U.S. and Canada as of Nov. 7, 2022. It also has a long-term order from Amazon for 100,000 EDV vans.

As part of its push toward greater vertical integration of parts, Rivian in February switched to an in-house designed audio system in place of a third-party system.

“The new Rivian Elevation audio system is lighter, more efficient and uses less rare-earth metals,” the automaker said. “Our testing has shown that listeners prefer the Rivian Elevation audio experience.”

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