Snapdeal to drive awareness of FSSAI’s Eat Right India movement

0

BENGALURU: Value-focussed marketplace Snapdeal is participating in Ministry of Health and Family Welfare’s Eat Right India movement led by Food Safety and Standards Authority of India (FSSAI). With this, Snapdeal orders will feature customised information stickers about fortified products for consumers shopping on the platform. The stickers are expected to drive awareness on the benefits of fortified foods in fighting malnutrition and rising healthy eating practices amid Covid-19 crisis.

“Our support for the Eat Right Movement is an extension of our spirit to serve Bharat. We are proud to galvanise forces with Food Fortification Resource Centre (FFRC) and scale up communication in a short span of time, covering millions of people and impacting community behavior positively,” Snapdeal’s senior vice president Rajnish Wahi said in a press statement.

To overcome the growing concern of malnutrition and non-communicable diseases such as diabetes, heart disease and hypertension, fortification of food has been identified as key intervention area under the government’s Poshan Abhiyaan initiative.

Food fortification is a process in which key vitamins and minerals like Vitamin A and D and minerals such as iron, iodine and zinc are added to staples such as rice, wheat, oil, milk and salt for better nutritional value.

Snapdeal has about five lakh registered sellers retailing value-priced merchandise that go beyond branded products and urban consumers.

var urlParams = window.URLSearchParams && new URLSearchParams(window.location.search), optParam = urlParams.get && urlParams.get('opt');

var objSec = {template: 'articleshow_main', msid:'81155753', secNames: ['news','politics-and-nation'],secIds:['2147477890','1715249553','1052732854']};

var tmplName = tpName="articleshow_main",lang = '',nav_sec1,newHookId,subsec1_value,subsec1_common = '1715249553',newHookId2,subsec2_value,subsec2_common = '1052732854'; var objVc = {version_on:'20210222200955',js_etsubscription:'1',js_onboarding_popup_sh:'7',js_comments:'111',js_googleslock:'782',js_googlelogin:'56',js_common_buydirect:'749',js_bookmark:'18',js_articleshow_main:'44',js_login:'46',js_datepicker:'2',js_electionsmn:'22',js_push:'54',css_buydirect:'14',js_tradenow:'19',js_commonall:'138',lib_login:'https://jssocdn.indiatimes.com/crosswalk/jsso_crosswalk_legacy_0.5.9.min.js',live_tv:'{"onoff_flag":"0","platform":"desktop","sections":["79755474","1715249553","13352306","13357270","897228639","1466318837"],"pages":"all","auto_open":"1","default_tv":"1","timePeriod":{"showTimeFlag":false,"fromTime":"","toTime":""}}',global_cube:'0',global_cube_wap:'0',global_cube_faces:'2',global_cube_fullad:'0',global_cube_landingon:'sensex',global_cube_wap_url:'https://m.economictimes.com/iframe_cube.cms',site_sync:'0',adx:'1',amazon_bidding:'1',js_newsltrpopup:'120',nlExpiry:'864000',nlReloadExpiry:'30',fan_ads:'0',trackAdCode:'0',ajaxError:'1',oauth:'oauth',planPage:"https://economictimes.indiatimes.com/plans.cms",planPageTest:'https://economictimes.indiatimes.com/plans.cms',subscriptions:'subscriptions',krypton:'kryptonp',apw:'apw',nlSubscribe:'etsub3'}; if(window.location.host == 'economictimes-pp.indiatimes.com') { objVc.oauth="oauth-pp"; objVc.krypton = 'krypton-pp'; objVc.subscriptions="subscriptions-pp"; objVc.apw = 'apw-pp'; } var objDim = {d52:'nature_of_content',d96:'continuous_paywall_hits',d95:'monthly_article_count',d10:'user_login_status_hit',d54:'content_shelf_life',d98:'daily_paid_article_count',d53:'content_target_audience',d97:'monthly_paid_article_count',d12:'tags_meta_keyword',d56:'degree_of_conten',d11:'content_theme_the_primary_tag',d55:'content_tone',d14:'special_coverage',d58:'et_product_item',d13:'article_publish_time',d16:'video_embed',d15:'audio_embed',d59:'show_paywall_final',d61:'paywall_probability',d60:'paywall_score',d63:'paid_articles_read',d62:'eligibility_paywall_rule',d65:'bureau_articles_read',d20:'platform',d64:'free_articles_read',d23:'author_id',d67:'loyalty',d66:'article_length',d25:'page_template',d24:'syft_initiate_page',d68:'paywall_hits',d27:'site_sub_section',d26:'site_section',d29:'section_id',d28:'prime_deal_code',d70:'us_election_2020',d72:'paywall_experiment',d71:'plan_group_id',d32:'prime_article_read_before_syft',d75:'watchlist_active_status',d34:'content_age',d33:'prime_article_read_before_success',d36:'sign_in_initiation_position',d35:'subscription_method_hit',d37:'user_subscription_status',d1:'et_product',d2:'blocker_type',d3:'user_login_status_hit',d4:'agency',d5:'author_name',d6:'cms_content_publishing_type',d7:'content_personalisation_level',d8:'article_publish_date',d9:'sub_section_name',d40:'freeread',d45:'prime_hp_ui_template',d47:'prime_hp_ui_content_b_color',d46:'prime_hp_ui_content_size',d49:'syft_initiate_position',d48:'content_msid',d92:'last_click_source',d50:'signin_initiate_page',d94:'daily_article_count',d93:'internal_source'};var serverTime="02.22.2021 20:09:34";var WRInitTime=(new Date()).getTime(); (function () {if (self !== top) {var e = function (s) {return document.getElementsByTagName(s)}; e("head")[0].innerHTML = '

'; setTimeout(function () {e("body")[0].innerHTML = ''; var hEle = e("html")[0]; hEle.innerHTML = 'economictimes.indiatimes.com'; hEle.className=""; top.location = self.location; }, 0);}})();

_log = window.console && console.log ? console.log : function () {}; // Creating Elements for IE : HTML 5 and cross domain checks (function () { var elem = ["article", "aside", "figure", "footer", "figcaption", "header", "nav", "section", "time"]; for(var i=0; i<=elem.length-1; i++) {document.createElement(elem[i])} var hd = 'indiatimes.com', dd = document.domain,intv,intv2,fo; if (dd != hd && dd.indexOf(hd) != -1) {document.domain = hd} })(); var intv,intv2;var fo; if(subsec1_value == '1715249553' && subsec2_value == '1052732854'){ subsec1_value = newHookId = '1052732854'; // politicsnation }else if(subsec1_value == '1715249553' && subsec2_value == '1373380680'){ subsec1_value = newHookId = '1373380680'; // Economy } if(optParam != "1") { customDimension = window.customDimension || {}; var _gaq = _gaq || []; var customDimension = customDimension || {}; var analytics_js_path="https://www.google-analytics.com/analytics.js"; (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script',analytics_js_path,'ga'); var gaProperty = 'UA-198011-5'; var disableStr="ga-disable"; if (document.cookie.indexOf(disableStr + '=true') > -1) { window[disableStr + '-' + gaProperty] = true; }

ga('set', 'anonymizeIp', true); ga('create', gaProperty, 'auto', {'allowLinker': true}); ga('require', 'linker'); ga('linker:autoLink', ['economictimes.com']); ga('require', 'displayfeatures'); window.optimizely = window.optimizely || []; window.optimizely.push("activateUniversalAnalytics"); ga('require', 'GTM-WV452H7'); customDimension.dimension1 = "ET Free"; customDimension.dimension4 = "ET Bureau";

customDimension.dimension6 = "Native - 81155753"; customDimension.dimension8 = "Feb 22, 2021"; customDimension.dimension9 = "Politics and Nation";

customDimension.dimension11 = "Print Live - Politics and Nation";

customDimension.dimension12 = "urban consumers,food safety and standards authority of india,Eat Right India Movement,covid-19 crisis,SnapDeal,FSSAI"; customDimension.dimension13 = "07:45 PM IST";

customDimension.dimension15 = "No"; customDimension.dimension16 = "No";

(function () { var a = window.localStorage && localStorage.getItem('et_syftCounter') || ''; a = a && JSON.parse(a) || {}; if(a.beforeSyft && customDimension) { customDimension.dimension32 = a.beforeSyft; } if(a.afterSyft) { customDimension.dimension33 = a.afterSyft; } })()

var contentAge="0.00028935185185185184"; if(contentAge) { customDimension.dimension34 = contentAge > 2 ? '>48hs':'<48hrs'; } if(customDimension){ customDimension.dimension25 = "articleshow_main"; customDimension.dimension26 = "News"; customDimension.dimension27 = "News/Politics and Nation/"; customDimension.dimension29 = "1715249553"; customDimension.dimension48 = "81155753"; customDimension.dimension57 = _tiluuid; } var trafficSource=""; function getjStorageVal(keyName) { var jString = localStorage.getItem("jStorage"), value=""; try { if(jString) { var objJstorage = JSON.parse(jString); value = objJstorage[keyName] ? objJstorage[keyName] : ''; } } catch (e) {} return value; } (function () { function addZero(num) {return (num >= 0 && num < 10) ? '0' + num : num;} try { lastClick = getjStorageVal('etu_last_click'); if(!lastClick) { lastClick = document.referrer.indexOf('indiatimes.com') == -1 ? 'direct_landing_articleshow' : 'other'; } var dref = document.referrer, wlh = window.location.href.toLowerCase(), wlp = window.location.pathname; if(/google|bing|yahoo/ig.test(dref)) {trafficSource="organic";} else if(/facebook|linkedin|instagram|twitter/ig.test(dref) || wlh.indexOf('utm_medium=social') != -1) { trafficSource="social";} else if(wlh.indexOf('utm_medium=email') != -1) {trafficSource="newsletter"; } else if(getjStorageVal('etu_source')) { trafficSource = getjStorageVal('etu_source');} if(!trafficSource) { if(wlp == "https://economictimes.indiatimes.com/" || wlp == '/default.cms') {trafficSource="direct"} else if(wlp.indexOf('articleshow')) {trafficSource="organic"} else {trafficSource="other"} } var dtObject = new Date(), dt = (dtObject.getFullYear() + '' + addZero(dtObject.getMonth() + 1) + '' + addZero(dtObject.getDate())), key = 'et_article_' + dt; var articleReadCountToday = (getjStorageVal(key) || []).length; var articleReadCountMonth = 0; var paidArticleReadCountMonth = 0; var jString = localStorage.getItem("jStorage"); try { if(jString) { var objJstorage = JSON.parse(jString); Object.keys(objJstorage).filter(function(key) {return key.indexOf('et_article_') != -1}).forEach(function (key) { articleReadCountMonth += getjStorageVal(key).length}); Object.keys(objJstorage).filter(function(key) {return key.indexOf('et_primearticle_') != -1}).forEach(function (key) { paidArticleReadCountMonth += getjStorageVal(key) || 0}); } } catch (e) {} var paidArticleReadCountTodayKey = 'et_primearticle_' + dt; var paidArticleReadCountToday = getjStorageVal(paidArticleReadCountTodayKey) || 0; var continuousPaywallList = getjStorageVal('et_continuousPaywalled') || [];customDimension.dimension92 = lastClick; customDimension.dimension93 = trafficSource; customDimension.dimension94 = articleReadCountToday; customDimension.dimension95 = articleReadCountMonth; customDimension.dimension96 = continuousPaywallList.length; customDimension.dimension97 = paidArticleReadCountMonth; customDimension.dimension98 = paidArticleReadCountToday; } catch (e) {} })(); ga('send', 'pageview', customDimension); var newHookId ='1715249553'; var newHookId2 = '1052732854'; if(newHookId == '1715249553' && newHookId2 == '1052732854'){ newHookId = '1052732854'; // politicsnation }else if(newHookId == '1715249553' && newHookId2 == '1373380680'){ newHookId = '1373380680'; // Economy } var subsec1_value="1715249553", subsec1_2value="1052732854"; if(subsec1_value == '1715249553' && subsec1_2value == '1052732854'){ subsec1_value="1052732854"; // politicsnation }else if(subsec1_value == '1715249553' && subsec1_2value == '1373380680'){ subsec1_value="1373380680"; // Economy } (function (g, r, o, w, t, h, rx) { g[t] = g[t] || function () {(g[t].q = g[t].q || []).push(arguments) }, g[t].l = 1 * new Date(); g[t] = g[t] || {}, h = r.createElement(o), rx = r.getElementsByTagName(o)[0]; h.async = 1;h.src = w;rx.parentNode.insertBefore(h, rx) })(window, document, 'script', 'https://static.growthrx.in/js/v2/web-sdk.js', 'grx'); grx('init', 'gf999c70d'); var grxDimension = {url: window.location.href, title : document.title, referral_url : document.referrer}; if(window.customDimension && window.objDim) { for(key in customDimension) { var dimId = 'd' + key.substr(9, key.length); if(objDim[dimId] && typeof customDimension[key] != 'undefined') { grxDimension[objDim[dimId]] = customDimension[key]; } } } var subsStatus="Free User"; var jData = JSON.parse(localStorage.getItem('jStorage')); function getCookie(n) {var ne = n + "=", ca = document.cookie.split(';');for (var i=0;i< ca.length;i++){ var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(ne) == 0) return c.substring(ne.length, c.length); } return null; } (function () { if(ssoid = getCookie('ssoid')) { try { grx('userId', ssoid); var pfuuid = getCookie('pfuuid'); if(pfuuid) { grxDimension['et_uuid'] = pfuuid} grxDimension[objDim['d3']] = 'LOGGEDIN'; var grx_userData = jData['prime_'+getCookie('TicketId')]; grx_userData = grx_userData || {}; var grx_userPermission = grx_userData.permissions; if(grx_userPermission.indexOf("expired_subscription") > -1) { subsStatus="Expired User"; } else if (grx_userPermission.indexOf("subscribed") > -1 && grx_userPermission.indexOf("cancelled_subscription") > -1 && grx_userPermission.indexOf("can_buy_subscription") > -1) { subsStatus="Paid User - In Trial"; } else if(grx_userPermission.indexOf("subscribed") > -1) { subsStatus="Paid User"; var b = document.getElementsByTagName('html')[0]; b.classList.add("prime_user"); } else if(grx_userPermission.indexOf("etadfree_subscribed") > -1) { subsStatus="Ad Free User"; } } catch (e) {} } else { grxDimension[objDim['d3']] = 'NONLOGGEDIN'; } grxDimension[objDim['d37']] = subsStatus; try { if(window.localStorage && localStorage.getItem) { var jString = localStorage.getItem("jStorage"); if(jString) { var objJstorage = JSON.parse(jString), objProf = objJstorage['et_subscription_profile']; for (var attrname in objProf) { grxDimension[attrname] = objProf[attrname]; } } } }catch(e) { console.log('Error profile Dimension'); } })()

grx('track', 'page_view', grxDimension);

if(window.allowGdpr == 1 && (typeof skip == 'undefined' || typeof skip.fbevents == 'undefined')) { !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '338698809636220'); fbq('track', 'PageView'); }

var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "6036484"});

if(window.allowGdpr == 1) { (function() { var s = document.createElement('script'), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })(); }

if(window.allowGdpr == 1) { (function() { function pingIbeat() { window._pg_endpt=(new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('async', true); var dt = window.dateFormat ? dateFormat(new Date(), '%Y%M%d') : 1; var sd = window.objDomain && objDomain.js || ''; e.setAttribute('src', sd + '/js_ibeat_ext.cms?v=' + dt); //e.setAttribute('src', "https://agi-static.indiatimes.com/cms-common/ibeat.min.js"); document.head.appendChild(e); } if(typeof window.addEventListener == 'function') { window.addEventListener("load", pingIbeat, false); } else { var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? pingIbeat : function() { oldonload(); pingIbeat(); }; } })(); }

}

FOLLOW US ON GOOGLE NEWS

 

Read original article here

Get real time updates directly on you device, subscribe now.