With the extension of the partnership with SLC, SPN will now have the broadcast rights of the England and Wales Cricket Board and Pakistan Cricket Board.
The broadcaster will exclusively televise and live stream the senior men’s cricket matches hosted by SLC during the term of the agreement. For the Sri Lanka market, Sony only has the pay-television rights.
During the four-year rights cycle, India, Australia, England, New Zealand, Pakistan, South Africa, West Indies, Ireland, and Afghanistan will tour Sri Lanka.
The Indian cricket team will take on Sri Lanka on their home turf in 2024 and 2026. After a two-year hiatus, Team India will play 3 ODIs and 3 T20Is against Sri Lanka in July 2024. Team India will return to Sri Lanka in August 2026 to play their first Test series (2 matches) in the country since 2017.
Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India: “We are happy to extend our long-standing and successful partnership with Sri Lanka Cricket. The current Asian cricket champion, Sri Lanka, is a formidable team in the continent and the extended partnership with Sri Lanka Cricket will engage cricket fans across markets. We will continue our momentum to serve cricket fans with quality international cricket.”
Ashley De Silva, CEO, Sri Lanka Cricket: “We are extremely happy to continue our partnership with Sony Pictures Networks India, an international entity with a strong profile, and are confident that it will help us reach the desired global audience with the games played at home.”
