Toys “R” Us: Children’s toy, clothing & baby product retailer relaunches on UK high street
He added Toys “R” Us will return in a ‘digital-first’ e-commerce way, followed by a “unique physical experiential offering”.
He stated: “Tailoring our successful Australian relaunch plan to the UK echoes the success of the other e-commerce ‘platform play’ businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, process, partner relationships and brands into new countries.
“Since Toys “R” Us return to Australia in June 2019, we have scaled quickly as customers returned to the much-loved brand and our e-commerce model has proven its success.”
As the landscape of children’s entertainment is changing, with a keenness to enjoy experienced-based play in stores rather than just shopping, it will be interesting to see how Toys “R” Us navigate this.
