We are pleased to present the Two Sides EU Campaign Update: 2021 Review, which provides a summary of our activities and achievements of the year.
As the world is returning to some normality after a couple years of uncertainty, it’s clear that sustainability is forefront for consumers, brands and businesses.
We work hard to tell the great environmental story of print, paper and paper-based packaging and, despite restrictions to work and travel, sustainability remains a key talking point. In fact, our Anti-Greenwash campaign is proving more important than ever as, with an economy under pressure, organisations, to save costs, continue to urge their customers to switch from paper to digital communications.
In Europe, we estimate our Anti-Greenwash campaign has prevented Greenwashing by major banks and other service providers (messages such as ‘Go Green, Go Paperless’, and ‘Save Paper, Save Trees’), being seen over 590 million times a year. Our research shows that €337 million of value for paper, print and mail is at risk if Greenwash is left unchallenged.
To improve consumer perceptions of our products, our growing Love Paper campaign across Europe last year had more than 1,200 adverts in national newspapers and magazines, reaching more than 20 million consumers every month. We are telling more consumers than ever the sustainable story of our products and this will continue to be an important focus this year.
The EU Campaign Update is available in English and German for you to view and download.
