The automaker is currently focusing on enhance customers’ mobility experience, its product strategy in their upcoming products with the help from customer’s feedback.
With registered cumulative wholesales of over 65,000 units, the Urban Cruiser has essentially increased first-time Toyota buyers in Tier II & III markets and helped TKM’s efforts of reaching out to new set of customers. The company believes that their strong product line-up will boost their demand in the Indian market.
The company statement also read, “The company continuously studies the market to understand the changing customer preferences and focus on delivering them ever-better cars with enhanced and sustainable technologies.”
“In alignment to this philosophy, we have decided to phase out the Toyota Urban Cruiser, firmly believing that our existing strong and sustainable product line-up in India will help us cater to the demand in the market,”
In March 2018, Toyota Motor Corp and Suzuki Motor Corp concluded an agreement for supplying hybrid and other vehicles to each other in the Indian market.
As part of the arrangement, TKM sources Baleno and Brezza from Maruti Suzuki India and sells it as Glanza and Urban Cruiser after making certain changes in design and features.
TKM will continue to sell Glanza while it is the end of the road for Urban Cruiser in the country.
