After a stellar performance in Chandigarh Kare Aashiqui, Vaani Kapoor is on cloud nine. The actress is receiving much love from the critics and audiences alike and it seems that even businesses are starting to take notice of the actress.
An industry source says, “The best thing about brand Vaani Kapoor is that with Chandigarh Kare Aashiqui she has proven to be a gutsy, ambitious, free-thinking artiste who is tremendously risk-taking. These are qualities that are being sought by brands that need actors who are opinionated, represent modern India, stand for things that they believe in, and are keen for social good to be the face. Vaani fits the bill completely and the result is there for everyone to see because her equity is only going northwards from here on.”
“Vaani has signed eight brands in the last couple of months! Since Chandigarh Kare Aashiqui release, she has signed brands left, right, and centre. From clothing to hair products, from jewellery to skincare products, Vaani has been snapped up by top brands of the country. She is also under-exposed as a face because she has been extremely choosy about the films that she does. This is also helping her equity because brands are seeing her as someone who isn’t typecast or selling way too many brands,” the industry source adds.
