Facebook CEO Mark Zuckerberg is betting big on the company’s tie-up with Jio Platforms online grocery venture JioMart. The founder and CEO of Facebook-parent Meta termed JioMart coming to WhatsApp as a huge opportunity for the paid messaging market.
During the company’s Q3 earnings call, Zuckerberg said that paid messaging is another opportunity that we are starting to tap into. “We launched JioMart on WhatsApp in India, and it’s our first end-to-end shopping experience that shows the potential for chat-based commerce through messaging,” Zuckerberg told analysts. “So between click-to-messaging and paid messaging, I am confident that this is going to be a big opportunity,” he added. Zuckerberg said that the company is putting the foundation in place now to scale the paid messaging ambition.
Earlier this year, Meta and Jio Platforms joined hands to launch an end-to-end shopping experience on instant messaging app WhatsApp. The partnership allows users to shop from e-commerce platform JioMart via using WhatsApp chat. It enables customers to browse the JioMart catalogue, add products to the cart and make purchases all within WhatsApp.
“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat,” Zuckerberg had said in a Facebook Post, announcing the tie-up.
“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” he added.
Users can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number on WhatsApp.
During the company’s Q3 earnings call, Zuckerberg said that paid messaging is another opportunity that we are starting to tap into. “We launched JioMart on WhatsApp in India, and it’s our first end-to-end shopping experience that shows the potential for chat-based commerce through messaging,” Zuckerberg told analysts. “So between click-to-messaging and paid messaging, I am confident that this is going to be a big opportunity,” he added. Zuckerberg said that the company is putting the foundation in place now to scale the paid messaging ambition.
Earlier this year, Meta and Jio Platforms joined hands to launch an end-to-end shopping experience on instant messaging app WhatsApp. The partnership allows users to shop from e-commerce platform JioMart via using WhatsApp chat. It enables customers to browse the JioMart catalogue, add products to the cart and make purchases all within WhatsApp.
“Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp — people can now buy groceries from JioMart right in a chat,” Zuckerberg had said in a Facebook Post, announcing the tie-up.
“Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” he added.
Users can start shopping on JioMart via WhatsApp by simply sending ‘Hi’ to the JioMart number on WhatsApp.
Related Posts
Denial of responsibility! TechnoCodex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.
