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WhatsApp Business app Goes Live on Android, Free for Download

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After long testing, WhatsApp on Wednesday has finally announced the launch of the WhatsApp Business app for small businesses. The app is currently available for Android users only and is available to download for free via the Google Play Store in Indonesia, Italy, Mexico, the UK, and the US. However, WhatsApp claims the app will be rolled out to more markets in the coming weeks. Unfortunately, there’s no mention of an iOS version of WhatsApp Business app

WhatsApp Business is the same as the regular WhatsApp application but comes with a handful of specific features. It will allow companies to create their own profile with information like a description about the business, email or store address and website, among other things, similar to creating a page on Facebook. The app also provides smart messaging tools like quick replies for fast answers to FAQs, greeting messages to introduce your business to customers and messages to let them know you’re busy. The app also provides analytics to help you understand which messages are working.

“People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number,” WhatsApp said in a statement.

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