In his first interview since assuming charge, Yamaha Motor India Group Chairman Eishin Chihana told ET his company intends to target urban and semi-urban consumers that have relatively stable incomes.
The two-wheeler market has been under pressure the past 2-3 years due to a rise in acquisition costs and the pandemic.
“There has been some delay in market recovery because of the shortage of semiconductors and the outbreak of the third wave,” Chihana said. “We are taking countermeasures, and purchasing semiconductors even at higher prices to support our dealers. We intend to at least double our market share by 2025.”
Yamaha will focus on strengthening its position in the premium segment by building a strong product portfolio of 150cc & 250cc motorcycles, and 125cc & 150cc scooters. With sales of 522,000 two-wheelers, Yamaha had a share of 3.6% in the local market in 2021.
Chihana added despite the challenges being witnessed currently India remains a “highly strategic” market for the brand. Separately, he said the company has commenced studies to evaluate the feasibility of introducing an electric two-wheeler in the country and a decision on the same will be taken shortly.
