@nandan_priyansh we’ve fully turned off this experiment. viewers should now be able to access 4K quality resolution… https://t.co/ihDG6R8OXn
— TeamYouTube (@TeamYouTube) 1665981543000
Google has not shared any specific reason to discontinue the experiment that made 4K videos exclusive to Premium subscribers. However, it seems like notable amounts of negative feedback online might be the reason for the company to change its decision.
Team YouTube is also offering an instruction page that enables users to add direct feedback on the company’s proposal to implement the 4K resolution change on the platform. Users who think 4K videos on YouTube should remain freely available can leave their feedback.
What is YouTube Premium
YouTube Premium subscription removes ads from the platform and allows Android users to play videos in the background. YouTube also allows its Premium customers to download videos that they can watch offline. This subscription also includes Google’s music streaming service — YouTube Music.
With this new experiment, 4K videos on YouTube became unavailable for a small number of free users. Since the change started appearing, it has been reported by several Reddit users. During the period Google conducted this experiment, users found a new change in the video resolution settings menu on YouTube. The word “Premium” next to the option for 4K/2160p started appearing in the video resolution menu.
