As the prices of goods and services drastically increase, coupons have become more in demand. The good news is spending astounding hours flipping through various flyers for coupons is definitely over. Nowadays, it has become extremely easier to get access to coupons thanks to the internet and social media. In fact, online shopping sites offer discounts like potpourri.com coupons for customers periodically.
Not only consumers but also businesses themselves benefit from the use of coupons. Here are the reasons why coupons are beneficial for both:
For Businesses
- Reduced advertising expenses
Coupons can double as your advertisement. It makes your product or services more known to consumers. In coupons, businesses can include essential information that their consumers need to know and hopefully would interest them. With this plus the discounts that come with it, you will have a greater chance to attract more customers and sales.
- Customer attraction and loyalty-building
You can keep customers and attract new ones by offering coupons. Consumers are always after stores that offer big discounts which can help them save money. At present where the market is saturated, it is more challenging to keep customers.
If your store doesn’t offer discounts, customers are likely to shift and visit other stores that generously offer them. Giving out coupons can attract customers to visit your store and buy more items.
- Effective in off-loading older products to avoid wastage
Products on shelves nearing their expiry date should be consumed as early as possible to prevent losses and waste particularly in food items. With the use of coupons, these products can be offered at lower prices and will likely attract customers with a limited budget.
For Consumers:
- Save money
For as little as ten percent off of your purchase, you are already saving a good amount especially if the particular product is on the expensive side. Saving money on regular-priced items with the use of coupons is always a good deal. Accumulatively, no matter how small your discounts were you still spend less and save more.
- Purchase more items with the same budget
Using coupons allows you to have more items in your cart than you would normally have with your usual budget. Moreover, bulk items that always come with coupons and discounts let you save a lot compared to buying them in small quantities. It also lets you save time from going to the store now and then. This is recommended especially for items that have a longer shelf-life and are used regularly.
Coupons have remarkable advantages for businesses and customers alike. However, it is important to consider several things when couponing. Buyers should be keen about the quality of the products before purchase and look out for the date of validity of their coupons to avoid paying for more. On the other hand, business owners should keep in mind customer satisfaction and safety while benefiting from giving out coupons. Products offered with discounts should still meet industry standards and customer expectations.
